Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
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A forum for the South African wine industry - a place to vent, comment, compliment and otherwise keep things lively! Have your say - here!
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Zelma Long, Vilafonté wine blogger
The name of our Vilafonté and Staglin Vintner Dinner last night was "Xceeding Xpectations"…and we sure did. Our South Africa Auction lot, which includes wines from the Staglins, Vilafonté and Warwick; visits to the Cape winelands, a luxury stay at the One and Only. Safari trip to Singita, to various CapeTown locations; and other excitement, sold for…………………$340,000!! This was the highest wine lot in the auction. The 3 others at the same level or higher were all "trips" (Mediterranean cruise; Caribbean Cruise; U.S. golf tour) for multiple people.
Wow. These Napleites know how to raise money for worthy charities. Some other tidbits I learned today:
- they actually fund programs for up to 20 different groups; and a group of trustees
is responsible to review all proposals; and then track the work of each of the
awarded programs to be sure the money is being effectively spent.
- bidding paddles are sold to 500 bidders maximum; there is often a waiting list
- cost to attend the auction events and bid if $7500/couple
- if you want the best seats at the auction and specific people at your table, the
cost is $20,000.
They spare no opportunity to feature the children who benefit from the proceeds. As they say,,,bid early, bid often; and they did . A neat trick was to hang a small plastic packet on the paddles, one for $1000; one for $5000; and one for $10,000. . If you wanted to donate, you select the appropriate ticket and during one auction lot, volunteers come around with buckets to collect your "ticket" which has your paddle number on it They collected over $600,000 worth of donations in about 5 minutes, with this technique.
What was the total auction take, for charity for children??... $8 million plus. For 61 lots. Pretty amazing.
There was great excitement this weekend in Florida as the renowned Naples Wine Festival Auction confirmed again that it is the largest wine auction in the world. The Naples Wine Festival and Auction has made headlines in the past as it has eased past the Dollar revenues of the Napa Valley Wine Auction to become the most prestigious and luxurious charitable event of its kind – anywhere. ‘This is certainly the place to be’ said Zelma Long, winemaking partner and co-owner of Vilafonté who attended the auction as a ‘featured vintner’ and rubbed shoulders with Hollywood movie stars and the top winemakers in the world.
The highest price raised for a wine lot was achieved by the South African Vilafonte/Staglin wine trip lot which raised a mind-boggling $340,000, making it one the biggest lots in the history of the Naples event. This is also the first time that a South African winery has been incited to arrange and coordinate a lot of this size and magnitude. The Vilafonté lot was co-sponsored with generous donations by Southern Destinations Inbound tour operators, One&Only Hotel Cape Town, Singita Game Lodges and the Staglin Family in California. The 2010 auction raised in excess of $8,000,000 and was a platform for raising the profile of South Africa and it’s wines amongst the wealthy American elite.
Zelma Long is a former guest speaker at the Nederburg auction and a senior member of the Californian winemaking fraternity. Zelma was accompanied by importer Bartholomew Broadbent, son of renowned wine writer Michael Broadbent who acted as a ‘brand Ambassador’ for Vilafonte
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On a snowy, cold and generally miserable day last week, I walked into a quaint Washington DC wine store and noticed a new facing on the shelf. The ‘Jam Jar’ is a marketing creation of Andre Shearer, the respected wine marketer that has been part of the team working tirelessly to put South Africa on the map in the USA. The ‘Jam Jar’ is a ‘sweet Shiraz’ in beautiful jam-jar-style packaging and selling below $10 which is the sweet spot (pun intended) for the volume wine market in the USA. I spent an hour presenting an in-depth tasting in this fine wine store to the owner who was intrigued by everything vinous, and particularly interested in the South African story. ‘Although I don’t like the wine, I stock it because it sells really well’ was the answer to my prodding question about the Jam Jar’s seeming intrusion into his collection of celebrated terroir-driven wines.
The South African wine industry has been pretty unsuccessful in penetrating the US wine market – the biggest in the world. There are many reasons for this including a lack of political will, a sluggish DTI still convinced that SA should focus on the BRIC (Brazil, Russia, India & China) countries, a WOSA board that until recently has lacked the commitment and perhaps most importantly, a lack of funds. The South African category barely exists despite the fact that the US potential continues to grow. On May 11th this year WOSA will launch its most ambitious marketing and public relations exercise and it is going to be interesting to see what kind of support it receives from both the producers and the US media and trade. If managed correctly, this event could be just the tonic to rejuvenate and revive our struggling efforts. It is no coincidence that the event happens less than a month before the kick-off of the biggest sporting event of the year in South Africa. This double-whammy has potential to give SA momentum in the USA – and the industry should be in New York driving it hard.
The USA is a commodity market driven by marketing and in this sense a strong and innovative marketing bias is going to be the perfect tool within the framework of raw capitalism. At the same time it is imperative that we manage brand South Africa to ensure that our reputation is maintained and managed. Perhaps it would be appropriate to refer to ‘Australia 101’; the ‘Yellow-tail’ and ‘Little Penguin’ lesson. This is an Aussie case study in which a (probably) unintended move away from solid generic marketing of tangible benefits to a new reality based on the commoditisation of Australian brand equity has caused considerable pain down-under. South African producers in general and WOSA in particular are adept at positioning South Africa correctly and have been doing a pretty good job in Europe and the UK for years – this path should also be followed in the USA, with the knowledge that a meaningful image takes years to craft and requires sustainable efforts and funding.
This brings me back to the question of coffee, chocolate, jam and other flavours that are popping up in SA wine brands. Is the development of this ‘flavoured’ category the ‘silver bullet’ that we need to sell ship-loads of wine to Wal-Mart customers or it the bastardisation of South Africa’s carefully manicured efforts at positioning. Ultimately we walk a fine line between an individualistic ‘whatever sells’ ethos and a ‘for the greater good’s generic marketing philosophy.
I believe that South Africa’s significantly improved marketing capabilities should be celebrated. We are no longer the ‘also rans’ in the creation of effective wine marketing strategies and this is being recognised by the trade and the media. The creation of new categories of wine and the rationale behind them should also be celebrated. I personally love these developments and have no doubt that they will effectively lower barriers to entry and increase the size of the pie for everyone. Let us, as an industry be cogniscent of the fact that South Africa is a country that has based it’s success on our excellent quality to price ratio.
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Enjoy a priceless, once-in-a-lifetime experience in South Africa, courtesy of long-time NWWF supporters and Past Honored Vintners, Shari & Garen Staglin, along with American winemaking legend Zelma Long and South African vintner Mike Ratcliffe.
Ten (10) days, nine (9) nights for two (2) couples for a dream South African wine safari
Round-trip, business class airfare for two (2) couples to Cape Town, South Africa and return from Johannesburg, South Africa
3 – 5 Liter bottles, presented in a specially designed wooden box with etched glass, the NWWF logo and other images signifying your South African adventure, including:
1 – 5 Liter 2007 Staglin Family Vineyard Cabernet Sauvignon
1 – 5 Liter 2007 Vilafonté Series C Proprietary Red Wine
1 – 5 Liter 2006 Warwick Estate Trilogy Proprietary Red Wine
DAY ONE—Cape Town
After your overnight flight from New York, check into your one-bedroom suites at the newest and most luxurious hotel in South Africa, the One&Only. Situated in the heart of the Cape Town waterfront, it is surrounded by all the energy and activity that has made Cape Town a true must-see destination. After you relax from your flight or take a quick stroll, get ready for a fabulous dinner at Chef Gordon Ramsay’s chic new restaurant, Maze...his first in Africa.
DAYS TWO & THREE—Cape Town & Cape Point
Each morning, you will be greeted by your own personal tour guide and driver who will take you on a full day of touring. Over the next few days you will experience Cape Town at its most exciting. First stop? The top of famous Table Mountain; where you can see the city, the harbor and the entire peninsula down to Cape Point. Your guide will also take you to all the top tourist destinations including, the National Gallery, the South African Museum, the Houses of Parliament, the penguin colony in Simonstown and a glass bottom boat to the seal colony. You’ll even take a drive down the coast to the fishing hamlet of Kalk Bay and its many antique shops, continuing down to the Cape of Good Hope. As you stand on the most south westerly point of Southern Africa, you will see some of the most dramatic landscapes on the planet.
DAY FOUR—Cape Town & Hermanus
Today, your guide will take you through the Elgin wine and fruit growing region on your way to Hermanus; a charming coastal town set between mountains and the Atlantic Ocean. Nature lovers from all over the world come here to watch the Southern Right Whale from these cliffs. Several of the country’s top wine estates are also nearby and at South Africa’s premier Pinot Noir producer Hamilton Russel Vineyards, you’ll be hosted by proprietor Anthony Hamilton Russel for an in-depth tour and barrel tasting. Upon your return to One&Only, dinner will be waiting at Chef Nobu Matsuhisa’s African version of his acclaimed eponymous restaurant, Nobu.
DAY FIVE—The Winelands & the Grande Provence Owners Cottage
Once you have been bewitched by the majesty of Cape Town, you will be whisked the short distance to the South African wine lands where you will reside in luxury and be personally escorted through this spectacular wine region. Your home these next two nights - the Owner’s Cottage at Grande Provence, named by Harper’s Bazaar as one of the “10 Most Fabulous Villas in the World.” The property is a 300-year old wine and fruit estate nestled in the magnificent Franschhoek Valley. Dine at the Grand Provence Restaurant and visit the cellar where years of great winemaking heritage comes to life.
DAY SIX—Vilafonté Vineyard & Stellenbosch
That morning, your driver will take you to the Vilafonté Vineyard in Stellenbosch where you’ll meet South African Mike Ratcliffe and Californian Zelma Long, partners in the world’s only South African–American luxury winemaking joint venture. Vilafonté is the only South African winery to have been nominated by The Wine Enthusiast for ‘New World Winery of the Year.’ You’ll experience a vertical tasting of the Vilafonté Series M and Series C wines and learn about the most cutting-edge developments in South African winemaking. Lunch with the Vilafonté team at the winery’s Italian bistro, Pane e Vino and after a rest in their guest house, Mike and his wife Pip will host a traditional South African braai (barbecue) at Warwick Wine Estate, their family-owned winery. Significant milestone wines from the past 40 years will be opened to celebrate the evening. Return to Grande Provence for one last night.
DAYS SEVEN TO TEN—On Safari at Singita Sweni
After a fond farewell to the luxurious Grande Provence, you will be off to your next adventure! Fly to Singita Sweni; the most intimate of the renowned Singita lodges. Set amidst the foliage of the Sweni River in the Kruger National Park game reserve, there are just six riverside suites, with floor-to-ceiling windows, luxurious bathrooms and an expansive living area. A private deck over the water’s edge is an idyllic spot for drinks or to curl up with a book. A typical day at Singita starts as guests congregate with the rangers at the main lodge for tea, coffee and light snacks in anticipation of the early morning game drive. Who knows what to expect? Maybe a leopard in the branches of a tree with a kill, a herd of elephants, or an impala may dart right in front of your Land Rover. A spectacular breakfast will follow your return. Spend the morning indulging in a massage or beauty treatment at the spa, shopping or simply relaxing on your sundeck.
After lunch, take a walking safari, followed by afternoon refreshments in the main lodge. The exciting evening drive is the apex of your African adventure. Imagine watching the sun set over the horizon while you witness a pride of lions stalking their prey or buffalo strolling to a water hole…each an unforgettable wildlife experience. Upon your return, the fires are lit and the night's entertainment begins. Have dinner around the fire in the Boma under the stars or a gourmet meal by candlelight in the dining room. Then…retire to your suite for a restful night’s sleep in preparation for the next exciting day!
Upon your return home and into reality, the crème de la crème of wines from Staglin Family Vineyard, Vilafonté and Warwick Estate, presented in a keepsake box, will be a wonderful reminder of this dream of a trip.
Yes…dream of Africa...but with one magnanimous bid…live your dream.
Insider's Info: Trip to be taken on mutually agreeable dates March 1–December 1, 2010, excluding June 1-30, 2010 during the FIFA World Cup. All airfare and ground transportation within South Africa are included. Flights within South Africa will be a combination of commercial and charter. All breakfasts at all accommodations are included. At One&Only, dinner at Nobu and dinner at Maze are included. At Grande Provence, dinner is included, as well as the lunch and dinner with Mike Ratcliffe. At Singita, all meals, two daily game drives, walking safaris and premium wines & spirits are included. Additional meals and activities outside of those listed are not included.
Donor: Garen and Shari Staglin of Staglin Family Vineyard
Additional Donors: Zelma Long and Mike Ratcliffe of Vilafonté, Neil Ratcliffe of Southern Destinations, The One&Only Hotels, The Huka Retreats and Singita Private Game Reserve
_______________________________________________________________
Mike Ratcliffe
Phone: +27 (0) 21 88 444 10
Warwick: www.warwickwine.com
Vilafonte: www.vilafonte.com
Faraway: www.farawaywines.com
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Dear Boozy Bloggers,
I am ashamed that it has been almost 2 years since our last ‘Bloggers braai’.
A few of us locals felt that it was time to start the ball rolling again in 2010 – and keep it going.
Please join us for the second annual (yes, annual) ‘Boozy Bloggers Picnic’ prepared by celebrity guru-Chef Bruce Robertson.
| When: | Sunday 20th February 2010 |
| Time: | 13h00 – whenever |
| Where: | Warwick Wine Estate map |
| Bring: | Your whole family – very kid friendly |
| Cost: | Adults gourmet picnic (half price for today) – R75 pp, Kiddies picnic - R45 Wines less 20% on the day |
| RSVP | click HERE for online reservations Or email Elzanne de Klerk visit@warwickwine.com Or call 021 8843144 |
We will also be running our ‘BIG 5 WINE SAFARI’ all day to add that finishing touch to a perfect day.
PLEASE CIRCULATE TO SELECTED LIKE-MINDED FOLK
Mike
Ps Wifi available if you absolutely can’t live without it.

_______________________________________________________________
Mike Ratcliffe
Phone: +27 (0) 21 88 444 10
Warwick: www.warwickwine.com
Vilafonte: www.vilafonte.com
Faraway: www.farawaywines.com
Twitter: www.twitter.com/mikeratcliffe
Not since the millennium folly in 1999 have I seen so much frenzy in the wine market. Back then, with stock markets booming, auction houses setting records for wines and Champagne producers warning there wouldn't be enough fizz for the celebration, producers were enthusiastic and bottles were getting pricier by the month.
What a difference a decade makes. With high unemployment, pared-down expense accounts and a glut of wine, it's the consumer's turn to make merry, with lower prices, more choice and less pretension. Those 99-point ratings don't seem quite so requisite any more to buying good wine.
So what do I see happening in 2010?
1. Prices will continue to drop across the board, from the priciest of Bordeaux and Burgundy to cult California wines that were once available only by subscription. This goes, too, for those Italian, Spanish and Chilean producers who thought that they could easily get the same kind of money those age-old French estates used to command.
2. More people will buy online. Consumers can go to sites like wine-searcher.com or vinfolio.com and compare prices for the same wine not just around the U.S., where many states now allow cross-state shipping, but in the U.K., Germany, and other countries. The spread can be amazing: a wine costing $40 in one store may be $75 in another. Wine stores will stock more inexpensive wines, which account for most of their profits.
3. Wine blogging will increase, mostly among those contending they've found spectacular bottles that will "blow your doors off" for under $15 a bottle. As with all blogging, readers should be wary of the source of such claims.
4. California, alas, will fail to back away from big, high alcohol, oaky reds and whites, because the producers believe that is the style most Americans prefer over subtlety and complexity. The problem is that cheaper wines of this style are so often dreadful, out of balance and undrinkable after one glass. California wineries talk a good game about finesse, but then they overripen their grapes and stick them in new oak for too long.
5. The tsunami of new wines from South America and Eastern Europe will ebb as the market overflows. Greek, Portuguese, and Brazilian wines have had good press in recent years, but unless they keep prices down, they won't make much headway.
6. New Zealand wineries will be in trouble. The country's recent prodigious harvests have glutted the market for their overly fruity punch-like style, and many fans want to move up in quality.
7. Champagne will be in serious trouble. It's not just that prices have gotten way out of whack, with too many selling above $100 a bottle, but other sparkling-wine producers have been canny about getting their bubblies well-positioned, well-priced and well-reviewed. Champagne is reducing output and holding back product already bottled to get some balance, but it's going to be a struggle to win revelers back from Italian prosecco, Californian sparklers and Spanish cavas. There are just too many Champagne labels out there.
8. Fine-dining restaurants will buy nominal numbers of expensive wines after trimmed expense accounts caused them to sit on their previous big capital purchases. They'll wait until guests are telling sommeliers, "Money is no object." Good luck with that. Fewer top-end restaurants will even open, and more modest new eateries will build wine lists with interesting, small labels from around the world and sell them at reasonable mark-ups.
9. More producers will switch to screwtops from cork stoppers in an effort to stem damage to the wines in the bottle from corkiness and oxidation as well as to make wine more accessible to the average consumer. The dirty secret is that most winemakers I talk to say they'd love to switch to screwcaps but fear buyers will think them cheap! Very dumb.
10. Americans will buy more wine at the $10-and-under level. The best bet for an expanding market is China, which is thirsty for good, inexpensive wine. And, like everything else, they'll soon be producing that themselves.
Review by John Mariani (Bloomberg)
Mike Ratcliffe
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
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